ITWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages. So, with the Black Friday and Cyber Monday sales now over, the Christmas shopping season has well and truly begun, in earnest, no doubt set to earn retailers some hard-won and well-earned profit, with plenty of eftpos-enabled sales helping keep transaction profits in Australia, which is good for Australia, too!
“These spikes in weekly retail transactions demonstrate that Australians are keen to spend in-store, especially where they want to physically see and feel a product, whether it’s checking-out a new food processor, trying on clothes or eyeballing a new television,” Benton concluded.Įftpos also notes "Household Appliance Stores" recorded a 94% jump last Saturday 27 November as many retailers upped promotional activity around key offers ahead of the forthcoming holiday period.Įveryday apparel and fashion were also winners over the weekend, with Family Clothing Stores chalking up a 78% increase on Friday 27 November and Women’s and Men’s Clothing Stores posting a 29% gain on Saturday 27 November. “In-store shopping is a great way for Aussies to show their personal support for local businesses, and this eftpos data shows that browsing is making a big comeback before Christmas. We're told transactional peaks for the period show shoppers also hit the aisles in their favourite Department Stores, with the category recording a 144% increase as consumers sought to bag a bargain.Įftpos chief executive Stephen Benton said the boost in retail transactions was a welcome return to shopping-as-usual in the post-COVID economy, adding: "This uptick in consumer spending at local, physical stores is certainly a welcome sign of economic recovery. The eftpos data shows the so-called "Black Friday effect" this year spread well beyond buying online technology gadgets, with consumers flocking back to in-store shopping in droves, snapping up discounts in a range of retail categories. The details come from new eftpos in store retail transaction data, which was captured over the Friday 26th November and Saturday 27th November 2021.
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